Optimize Your Customer Journey with Video

Creating and sharing video just for the sake of video, is not going to get you the results you are looking for. Your video strategy needs to be intentional, and it needs to meet your ideal customer wherever they are on your customer journey. In this presentation, I share how to use video intentionally to bridge the gaps in your customer journey. Discover how a well-planned video can help your ideal customer find you, engage with you, connect with you, and put their hand up to work with you.

Valerie McTavish helps female entrepreneurs get video confident so they can activate an effective video plan that will get them more reach, leads, and sales. She's an award-winning producer and writer having worked in video and television for over 3 decades. She's moved her skill set to the digital marketing world in 2011.